Home/Mobile Wallet in Practice/Customer Engagement
Personalize to Engage
Customer Engagement: Installing the pass is not the finish line. It is the starting line.
Once it lives in your customer's Wallet, the pass becomes a living asset. It updates, changes its look, receives messages, and wakes up when the customer gets near your store.
Targeted push notifications, real-time updates, geolocation, drive-to-store... all managed from the Walleett studio or API.
A frictionless channel
Your messages get through. And they get read.
Promotional emails end up in spam. App notifications are turned off by 60% of users on day one. SMS feels intrusive.
Wallet notifications are different: they arrive through Google Wallet or Apple Wallet. A space the customer chose, on a pass they voluntarily added. It does not interrupt. It accompanies.
The pass as a brand asset
The visual changes, and so does the relationship.
A plastic card has a fixed look forever. The Wallet pass wears whatever you choose, at any moment. Visible in the customer's pocket, without any action on their part.
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Loyalty status - the pass changes color when the customer crosses a Bronze, Silver, Gold, or VIP tier
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Active promotions - sales, private events, offer of the month, then back to the default look when it expires, automatically
Seasons & calendar - Christmas, summer, back to school, Valentine's Day: the pass always stays in step with the customer's world
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Event countdown - at T-7 days, the ticket takes on countdown colors. On the day, it activates near the venue. After the show, it becomes a branded keepsake.
Every visual change goes live in seconds, across the full base or a specific segment. No cards to reprint.
Interaction scenarios
Everything you can send
The Wallet pass open up a wide range of ways to communicate and stay connected with your customers. Pick the scenario that fits your goals!
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Flash Promotions
24-hour offer, sale kickoff, private event reserved for pass holders.
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Event Reminders
T-7 days, T-1, the morning of... customers never miss a thing. Their pass keeps them on schedule.
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Order Tracking
Shipped, delayed, ready for pickup: the pass becomes your post-purchase communication channel.
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Proximity Messages
Customer walks past your store? Their pass activates and shows today's offer.
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Personalized Offers
Based on purchase history, preferred category, or loyalty status. Each customer gets what is relevant to them.
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Status Alerts
Points threshold reached, tier upgrade, expiring benefit: the relationship continues between purchases.
Push Notifications
The right message, at the right time, to the right person.
Flash promos, invitations, reminders, brand news. The notification shows up right on the lock screen, with no app open. Walleett lets you send them in a few clicks.
Segmented - by profile, purchase history, status, or location
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Automated - triggered by a date, a time, or an event from your CRM
Responsible marketing: To avoid over-messaging your audience, Google Wallet enforces a maximum of 3 messages per day. We recommend staying well below that threshold to prevent pass uninstalls.
Geolocation & Drive-to-Store
The pass that wakes up when the customer walks past your door.
Define a zone around your store. When a pass holder enters that zone, their phone vibrates. They see your offer of the day, your current promotion, or just a welcome message.
It is the only marketing channel that bridges digital and physical with zero action required from the customer: no app to open, no QR code to scan. Proximity is enough!
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Geofencing - notification triggered within a defined perimeter around the store
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Built-in store locator - the pass shows the nearest location and directions
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Click & Collect - automatic notification when the order is ready for pickup
The pass drives traffic to your site
Traffic to your website, one tap away.
Apple Wallet and Google Wallet can include one or more links to your store, booking page, or product catalog. One tap and the customer is on your site!
