Why use Mobile Wallet instead of email or SMS?

Email reaches an open rate of 15 to 20%, with a read delay often exceeding 24 hours. SMS costs between $0.05 and $0.08 per message. Mobile Wallet delivers an installation rate above 80% once the link is clicked, push notifications read nearly instantly, and a permanent presence in the customer's phone, with no reliance on an algorithm or a third-party carrier.

Do you need to download an app to use Mobile Wallet?

No. Apple Wallet comes pre-installed on every iPhone since 2012. Google Wallet is present on virtually all Android smartphones. The customer receives a link (via QR code, SMS, or email), taps it, and the pass is added in two taps, with no sign-up or password required.

Does the Wallet pass stay on the phone once installed?

Yes. Unlike apps, a Wallet pass is almost never uninstalled spontaneously. It stays visible in the phone's native Wallet, accessible even offline, and can send push notifications without the customer opening any application.

What is the difference between Mobile Wallet and a loyalty app?

A loyalty app requires a download, registration, regular updates, and push notifications that 60% of users disable on day one. A Wallet pass installs in two taps, works offline, displays notifications natively on the lock screen, and requires no updates from the customer.

The channel you have been missing

Mobile Wallet:
the underused channel

Mobile Wallet enables instant interactions under conditions no other channel can match.
Strengthen your brand presence directly inside Apple Wallet or Google Wallet.

The customer experience

Zero friction.
From first contact to repeat purchase.

Geo-triggered wallet notification received near a store

The customer scans a QR code, their pass is installed. Done!
No form, no password, no app store. From there, the benefits stack up:

Points balance updated after every purchase, automatically
Personalized offers and updated visuals pushed directly into the pass
Geo-triggered notification when the customer walks past your store
Works offline: the pass displays even without a network
Almost never uninstalled, unlike loyalty apps

Scanning a QR code to load a pass into Apple Wallet

Typical customer journey

Scan at checkout or email link

QR code on receipt or a direct URL

Added to Wallet

One tap on screen

Offer received 3 days later

Push on the lock screen

↩

The customer comes back

driven by your relevant outreach

The business impact

A direct channel.
No middleman, no algorithm.

Once the pass is installed, your messages land directly on the lock screen. No spam filter, no relevance algorithm, no competition in a cluttered inbox.

Real-time link between the CRM and the customer's mobile wallet

📉

Near-zero

Per notification

Vs. $0.05 to $0.08 per SMS.

⚡

Real time

Live updates

Update it in your back office, and the pass updates in the customer's pocket.

🎯

Sharp targeting

Precise segmentation

Purchase behavior, geolocation, loyalty status...

🔧

Zero infra

To manage

No app to maintain, no dedicated team, no consultant dependency.

Channel comparison

Apple Wallet & Google Wallet
vs
email, SMS and mobile app

Before: a wallet overflowing with cards and tickets. After: the Walleett mobile wallet.

📧

Email

15-20%

open rate. Half end up in the Gmail Promotions tab, never seen.

💬

SMS

$0.05-$0.08

per send. Good deliverability, but low tolerance. Too many SMS leads to opt-outs.

📱

Custom app

15-25%

real adoption. High cost. 50% of users stop opening the app 30 days after install.

🏆

Mobile Wallet

Already installed

On 98% of smartphones. No app to download, no friction. Adoption rate consistently higher than any custom app.

Mobile wallet compatible with iPhone, Samsung and Google Pixel - no app to download

The classic objection

"Do my customers need to download an app?"

No. Apple Wallet is on every iPhone since 2012. Google Wallet covers virtually all Android devices.
The customer follows a unique URL, and that is it!

These apps come pre-installed. Your customers already use them for their bank cards and boarding passes. All you need to do is add your presence there.

🚫

No app store

No heavy download or cluttered icon on the home screen

🚫

No account to create

No email, no password, no customer portal

🚫

No manual updates

The pass stays current on its own

Apple Wallet and Google Wallet are already on your customers' phones. Use that to your advantage!

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