How do you deploy an Apple Wallet loyalty card across an entire franchise network?

HQ creates the pass templates once in Walleett: colors, logo, field structure. These templates are then shared with all locations. Each store or franchisee can engage their local customers (notifications, current offers) without being able to touch the HQ brand guidelines. One technical project, then each location runs on its own.

How do you ensure visual brand consistency across each franchisee's Wallet passes?

The franchisee has no access to the design. They see their local audience and can trigger communications, but only with visuals and assets approved by HQ. If they try to use an unapproved image, it simply isn't possible. Visual consistency is enforced by design.

Is it possible to target customers from a single location with a push notification?

Yes. Each location has its own audience in Walleett. A store in one city can push an offer exclusively to its customers without anyone in another city receiving anything. Targeting is local by default, with no complex configuration needed: the scope is the location itself.

Does Walleett work for mobile networks like food trucks or market vendors?

Yes, and honestly it's one of the profiles where it works best. The day's location shows on the pass and updates when the vendor arrives on site. When a customer walks nearby, their phone wakes up automatically, even if they hadn't planned to stop.

Wallet Passes for Brands & Franchises

HQ-to-field consistency

Centralize the brand, decentralize the campaigns.

With Walleett, keep your brand consistent across dozens or hundreds of locations while giving each one the freedom to communicate locally.

HQ and network members are all managed from a single tool with permissions matched to each person's role. From national strategy to local activation, without any disconnect: network-wide brand campaigns plus optional local store activation.

Walleett orchestration diagram: HQ connected to six locations via national campaigns, local campaigns, and unified data

How it works:
HQ builds pass templates and shares approved graphic assets in the Studio, setting the visual and editorial framework. Each location (corporate store or franchisee) accesses their local audience and triggers their own notifications, within the boundaries you defined. The brand stays on-brand, and the field gains real autonomy.

A brand that scales at every level

National to local, without a gap.

With Walleett, the digital loyalty card becomes a channel that adapts to any scale.
Network-wide brand campaigns, local store variations, context-triggered proximity notifications... all through a single tool, accessible to the right people based on their permissions.

⚡

National campaign in one click

Your entire base switches to "Summer Sale" or "Black Friday" mode simultaneously, everywhere. The pass visual changes in every customer's pocket, no store-by-store coordination needed.

📍

Local notification per location

A location announces a store event, a special promotion, or a new product in stock. Customers in other areas are not disturbed.

🚪

Proximity wake-up

A customer walks within 100 meters of one of your locations? Their pass lights up with a contextual message: "Our team is waiting right next door." Drive-to-store triggered by native Wallet geolocation.

🎨

Automatic visual consistency

Every local variation automatically respects the HQ brand guidelines. The franchisee has no way to "break" the visual: they choose from pre-approved image assets and can never go off-brand.

Campaign ideas

What you and your locations
can create.

Beyond the standard loyalty card, the Wallet pass unlocks scenarios specific to retail networks. Here are a few examples, all achievable with Walleett, that your network managers can run directly from the Studio.

🏆

Network-wide status pass

Bronze, Silver, Gold, Platinum recognized across all your locations. Status evolves with the customer's overall purchase frequency, and the pass visual evolves with it.

🎄

National sales in one click

Summer sale, Black Friday, holiday season: your entire base switches to a dedicated visual on all passes simultaneously. Your seasonal campaigns go live without re-activating every store.

📍

Location proximity (geofencing)

Customers within the geofenced zone receive an invitation to step into the store. Message manageable at national or local level.

🎂

Brand anniversary

A shared brand celebration triggered nationally, with optional local layering: each store can create its own specific offer as a follow-on to the HQ campaign.

🔁

Cross-location program

Points earned at location A are valid at location B. The pass shows the network-wide balance and the next reward, regardless of where the customer shops.

⏰

Local off-peak offer

A store pushes a flash offer visible only to its own customers via push notification. Drives targeted foot traffic without bothering the rest of the network.

STANDOUT USE CASE

A customer receives a 'Your favorite vendor is in your area' notification on their Wallet pass, in front of a food truck at a market

For mobile networks: food trucks, markets, and pop-ups.

Mobile businesses face the reverse challenge of fixed-location networks. A brick-and-mortar store is anchored on Google Maps; a mobile business vanishes the moment it drives away. Walleett turns that ephemeral location into a persistent presence in the customer's pocket.

🗺️

Live front: today's location

The pass shows the vehicle's current location, updated in real time when the franchisee arrives on site. "Today: Downtown Farmers Market" becomes a smart billboard in every local customer's pocket.

🧭

Operational back: one-tap directions

The back of the loyalty card includes the exact address and a direct link to Google Maps, Waze, or Apple Maps. The customer goes from intent to arrival without any friction, wherever they are.

📡

Local geofencing: proximity wake-up

The customer wasn't planning to buy today? When they walk within 200 meters of the vehicle, their pass lights up with a contextual message: "Your favorite burger is 2 minutes away." Generates spontaneous foot traffic that no traditional campaign can capture.

For a mobile franchise network, Walleett turns the vehicle's ephemeral presence into a marketing asset: the right message, at the right location, on every route.

Two usage modes

You run everything, or your locations run their own zone.

Not all networks operate the same way. Some run all communications from HQ; others give each store marketing autonomy. Walleett adapts to both models, within the same technical base.

Mode 1 - HQ orchestrates

Total consistency, centrally managed

For networks that want full control over all communications, HQ manages everything. Locations get the benefit of mobile loyalty without learning a new tool or training their staff.

All operational load stays at HQ; execution stays free of local drift.

Mode 2 - Locations drive

Structured autonomy for each store

For networks where each location has its own marketing presence, Walleett opens Studio access to each local actor. They see their local audience, trigger their notifications, and choose from the assets approved by HQ.

Franchisees gain autonomy and responsiveness; HQ keeps control of the brand image.

Technical integration

An API that plugs into your existing stack.

Our REST API and built-in Playground let you connect Walleett to your loyalty solution, CRM, or POS system without disrupting your architecture. We handle all the Apple Wallet and Google Wallet complexity in the background.

Plug & Play

Built-in API Playground

Your technical teams build complete flows (pass creation, loyalty points updates, notification delivery) directly from their browser.

Sovereignty

Your certificates, your brand

You remain the sovereign issuer with the Apple Developer Program and Google Wallet Issuer Program. Walleett supports you in creating and maintaining your certificates, and hosts the technical configuration in a single base.

Activate your brand on Wallet

Your brand doesn't stop
at the store door.

Mobile is the territory where loyalty is won or lost. Walleett lets you claim that territory at network scale, with the brand consistency your name deserves and the activation tools your locations need.

Contact the Walleett team See pass types