How does the Wallet pass improve customer loyalty?

The Wallet pass permanently displays the customer's points balance, loyalty status, and available benefits, without requiring them to open an app. They receive a push notification for every relevant event (tier reached, personalized offer, reactivation). The brand stays visible in the customer's pocket between visits, maintaining the relationship without any effort on the customer's side.

Can the points balance be displayed in real time on the pass?

Yes. Through the Walleett API, each transaction recorded in your POS software or CRM automatically triggers an update to the balance shown on the pass. The customer sees their new balance within seconds of the purchase, with no action required on their end.

How do you reactivate dormant customers with Mobile Wallet?

Walleett lets you segment cardholders by date of last visit or last purchase. You send a personalized push notification to customers who have been inactive for X days, with a reactivation offer. Unlike email campaigns, this notification does not require a valid email address: the installed pass is all that is needed.

Does Walleett integrate with an existing CRM or loyalty program?

Yes. Walleett integrates via REST API with your CRM, POS software, or loyalty platform. Each CRM event (purchase, status change, birthday) can trigger a pass update or notification, with or without manual intervention. Your loyalty program keeps its business logic; the Wallet becomes its mobile expression channel, always up to date, always on the customer.

Customer Relationship by Wallet · Step 3

Customer Retention: the Wallet pass that never lets you fade

Loyalty is more than a program. It is a relationship you need to keep alive. With Walleett, the customer sees your brand in their phone, receives your messages, and always knows where they stand.
And when they drift away, you can bring them back.

Loyalty program, personalized customer experience, dormant customer reactivation:
three retention levers in a single object.

The core problem

Loyalty programs exist,
customers forget them.

Most loyalty programs share the same weakness: they demand effort from the customer just to stay active. Open the app, remember the password, dig out the card from the bottom of a bag, ask for points at checkout.

The result: databases full of technically loyal customers who have not engaged in months, sometimes years.

The Wallet pass flips this dynamic: your brand comes to the customer, not the other way around. Their points balance shows up without them asking. Their benefits appear when they are relevant.
Here are a few ways to stay present without becoming a nuisance.

The points balance is always there, no effort needed.

With the digital loyalty card, the customer sees their points balance update after each purchase in real time, without opening an app or logging in. The program exists in their daily life, not buried in some interface they never check.

And when a threshold is crossed (a reward unlocked, a tier reached, a benefit about to expire), the pass sends a notification. Your interactions are relevant, so they land well.

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Real-time balance - updated with every transaction, visible without any action

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Threshold alerts - push notification when a reward is within reach

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Expiration reminder - the customer is notified before a benefit disappears

Audience segmentation for a personalized customer experience through Wallet

Each customer gets what is relevant to them. Them, and only them.

The pass can show the customer's first name, their status, their current benefits. With audience segmentation, a Gold customer does not receive the same message as someone who just signed up.

That is the difference between a loyalty program that treats its members as a crowd, and one that recognizes each individual.

🎂

The birthday example. On the day itself, the loyalty card changes its visual and sends an exclusive offer by push notification. A positive moment in the customer's pocket, at exactly the right time, in their name.

Reactivation of dormant customers via push notification on Wallet pass

Reach out without intruding.
Win back without overspending.

A customer who has not purchased in 90 days is flagged in your CRM. A reactivation campaign sends them a push notification through their Google Wallet or Apple Wallet pass: a comeback offer, an exclusive benefit, a personalized message. They are reached through a channel they chose.

It costs far less than a paid reacquisition campaign, and it works better because this customer already knows you. They just need a reason to come back.

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Inactivity segmentation - 30, 60, 90 days without a purchase: three levels of outreach

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Exclusive comeback offer - a benefit reserved for returning customers

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CRM automation - triggered directly from your system, via API

Under the hood

Integration diagram between CRM, Walleett API, and customer pass

The Walleett pass is an extension of your CRM and loyalty system.

Walleett integrates with your existing system via API. Every transaction, every status change, every CRM event can trigger a loyalty card update or a notification, with or without manual input.

Your loyalty program keeps its business logic. Apple Wallet and Google Wallet become its mobile expression channel, always current, always on the customer.