Walleett was born from a frustration we lived through ourselves.
Apple Wallet has been around since 2012. Google Wallet since 2011. These are proven technologies, deployed at massive scale, present on billions of smartphones. Global brands have been using them for years for boarding passes, concert tickets, and loyalty programs.
And yet: for a software company that wants to offer the same to its own clients, the reality is still discouraging. Every new client is practically a new project. Weeks of work, a significant budget. And if you go through a legacy pass provider, a dependency that renews and deepens with every campaign, every event, every update.
Some players in this ecosystem have figured it out perfectly.
They have built a technology tax and captivity on a tech the market has long since amortized. Clients pay, often a lot, year after year, for a service whose actual complexity keeps shrinking as tools improve. But the opacity remains complete. And so does the dependency.
Walleett was built to break that logic.
"The perceived complexity of Wallet benefits those who sell it. It does not benefit those who need it."
Recent technologies have fundamentally changed what you can do without a third-party provider. Creating a branded pass, updating it in real time, sending a targeted notification to a precise audience... all of this should be within reach of a project manager or a marketing director, without depending on an outside vendor.
➔ Walleett was designed to make that autonomy real, not theoretical.
For a software company (POS, loyalty, access control, ticketing), the Wallet layer should not be a series of repetitive projects. We believe in an off-the-shelf building block, ready to plug into what already exists, enriching your current offering without replacing it. That is exactly what Walleett delivers: a documented API, a no-code Studio, managed infrastructure.
➔ One integration, then full autonomy for every project that follows.
A software company that integrates Walleett into its offering creates value for its clients. That value (differentiation, additional revenue, stronger retention) should stay with them, not get captured by an opaque middleman that sometimes inserts itself between you and your customer.
➔ Our partnership model is built around that logic: you take care of your clients, you keep the relationship, you set your margin.
Walleett was founded by a marketing director / CPO with over twenty years of experience at technology companies, including more than a decade building and running loyalty programs.
That is where Walleett comes from. From a direct experience of the frustration felt by technical and business teams dealing with complex tools, vendor dependency, budgets absorbed by services that should have been standardized long ago, and clients lost because the wallet partner quoted prices that made no sense.
➔ Walleett was designed from the perspective of the people who use it and those who integrate it. That is why the Studio is no-code. Why the API is documented for teams that have bigger priorities than deciphering opaque technical docs. And why every feature starts from a real use case.
